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Fight between Khabib and Gaethje became a financial failure of the UFC

[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text]Fight, which was set to break the record for profitability and become the biggest event in UFC history, posted unexpectedly low pay-stream sales, making the numbered show only the fifth most successful event this year

.[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text]According to a Sports Business Journal report, UFC 254, which featured the lightweight unification fight between Khabib Nurmagomedov and Justin Gaethje, sold just 675,000 PPV. Ahead are UFC 251: Usman – Masvidal (1.3 million PPV), UFC 246: McGregor – Cerrone (1 million PPV), UFC 249: Ferguson – Gaethje (700,000 PPV), and UFC 253: Adesanya – Costa (700,000 PPV).

Smaller sales this year were shown by UFC 252: Miocic – Cormier 3, which managed to sell only 500,000 paid broadcasts.

At the same time, 343,000 viewers watched the preliminary card of the UFC 254 tournament, which is the lowest indicator for a numbered event this year.

Recall that a few days before the event, the president of the UFC, Dana White, announced that the UFC 254 tournament should break the record of 2.4 million paid broadcasts, which two years ago set the UFC 229 tournament with the participation of Conor McGregor and Khabib Nurmagomedov. According to the head of the organization, this was indicated by numerous preliminary calculations and the excitement around the title fight.[/vc_column_text][vc_column_text]

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