UFC middleweight champion Israel Adesanya is at the top of his game right now. Adesanya recently beat his fierce rival Marvin Vettori to defend his title for the third time. Israel is now set to face former champion Robert Whittaker to see who really is the best middleweight in the UFC.
Israel Adesanya spoke to Jeff Sainlar for a YouTube video uploaded to his channel Jeff Sainlar Visuals. Adesanya talked about being a prize fighter, businessman, his real estate ventures, making money and financial security.
Sainlar talked to Adesanya about Conor McGregor’s products like Proper No. Twelve Whiskey and McGregor FAST. He asked him if he had any aspirations of going from being an MMA fighter to a multi-million dollar brand himself. Adesanya said:
“Yup, definitely. I have mine. I figured out my own consumable product. The thing is over time it became three different consumable products that will, I feel like, change the marketplace for their fields respectively. I take inspiration from Conor in that sense cause I see how he hustled. I see how he pushes the brand.”